Yellow Pages was launching a new search app. So, why do people would use YP app instead of google? Because big search engines are good to find big things.

But not so great finding the little local things.To do this, we went local. We took our knowledge of the streets, to the streets. Using geo target OOH, we highlighted all the hidden gems/small business around Canada in tons of different executions.

Agency:
Leo Burnett

Creative Directors:
Judy John
Sam Cerullo

Art Director:
Pedro Izzo

Copywriter:
Matt Doran
Nimy Leshinsky
Jemmifer Smith
Dave Thornhill

‍