Somerset, one of Canada’s top printers, wanted a website that showcased their capabilities as printers. So we brought the experience of touching and feeling the page online. First we created a printed website; over 20 techniques were printed on a single, duplexed press sheet. We created online interactions like a map that could be zoomed with stickers, a GIF made with scanimation, buttons that were embossed, and much more. Then we painstakingly shot every interaction in stop motion to bring print online in a truly tactile experience.

Agency:
Leo Burnett

Creative Directors:
Lisa Greenberg / Ryan Crouchman

Art Directors/Designers:
Pedro Izzo / Dejan Djuric