Kids love to play with their parent’s mobile phones, but phones don’t do much for children’s imaginations. So we’re going to give parents and their children a more imaginative experience to enjoy on their mobile devices. Introducing The Play-Doh Adventures Phone Case: a Play- Doh dispensing phone case that works in tandem with fun, interactive stories contained in a downloadable app.  

How it works:

It starts with parents and their children following along with our stories. The fun comes when characters within those stories ask children to use our Play-Doh dispensing phone case to take part in the adventures.  For example, one of the adventures might feature a cute alien searching for ingredients to make space spaghetti. At certain parts in the story, the children will use the phone case to dispense Play-Doh “spaghetti ingredients” to make some space spaghetti of their own.  Other stories might include creating wacky lunar hairdos, or helping a baby alien get used to his long, chameleon-like tongue. The idea is to combine the power of storytelling with the tactile qualities of Play-Doh to unlock children’s imaginations in a whole new way.

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